Letter to The National, 04/01/16
Over the last few years we have as a nation become more sensitive to the political leanings of various organisations, and many of us have adjusted our spending accordingly. Speaking for myself I became attuned to this many years ago and so to me this is nothing new. I withdrew from my unions political fund when I found that that my union supported the Labour party. I stopped buying various newspapers years before the referendum, as I could see that my money was indirectly aiding political views radically different from my own, and which I was unwilling to support.
Likewise many Scots have stopped paying the television licence as it funds the BBC and by extension the dissemination of state propaganda; and the BBC is not alone in seeing politically aware consumers take their money elsewhere.
Which leads me to Boyd Tunnock. Mr Tunnock is a self confessed British Nationalist, a backer of the Conservatives who made a large financial donation to Better Together, and who was pictured in the lead up to the referendum with Ruth Davidson, Annabel Goldie and a selection of his products tastelessly arranged to spell out No. Mr Tunnock himself politicised his product in 2014: in short buying Tunnocks products enriches Mr Tunnock, who in turn gives some to fighting against Scottish independence. Someone who supports Scottish independence may choose not to buy his products, and not to indirectly fund the Tories or their ilk. That is their right as a consumer and as a voter.
The latest hoo-haa over Mr Tunnocks product is purely from his rebranding from Scottish to British and his comments that he wouldn’t promote them as Scottish. This has only reminded people of his previous actions, and demonstrated his commitment to British Nationalism.
Personally I won’t buy any of his products. I’ve no doubt his company will thrive, but it can do so without my money. That’s my choice. It’s also my choice whether I continue to buy a newspaper which brands people with views such as mine as “crazed loons”. I’ll think about it over a cup of tea; with no tea cake…